GEO Archives - Firebrand Communications
Surviving Google Spam Updates in the AI Age
by Alastair Nee
It’s been a volatile year for Organic Search. Between new AI Search tactics, platforms, and constant model/algorithm updates, it’s impossible for the average marketing pro to keep up. Adding even more uncertainty to the equation, Google has rolled out three spam updates.
Can you outsource GEO content to AI?
by Shane Jordan
Marketing teams are being asked to produce more content than ever. Budgets and headcount haven’t grown with the workload. AI search has added a whole new surface that needs its own content, optimization, and measurement. It’s easy to see why content creation platforms are in high demand.
The VP Doesn’t Care About Your Inference Speed
You’ve built a technical edge. Faster inference, fine-tuned model weights, proprietary training data that took two years to assemble. And the buying committee can’t see any of it. Not because you’re hiding it. They just can’t evaluate it effectively without clarity.
Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness
Your brand budget is usually the first thing that gets cut. Not because it doesn’t work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should work hand in hand.
How AI Visibility is Becoming a Board-Level Metric
At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT? What does AI say about us? Are our competitors appearing more than we are? If it hasn’t happened yet, it will. AI visibility represents a new metric of success.
Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?
by Shane Jordan
If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn’t optional. It’s where the consideration set gets built, before anyone visits your website or fills out a form. We’ve been building AI capabilities to ensure visibility.