## Awareness where it counts

# We make AI companies visible across media, search and AI

[See our work](/content/case-studies/index.html) [Let's talk](/content/contact-bay-area-pr-marketing-firm/index.html)

**Other agencies run campaigns. We build an awareness engine that gets you seen, found and trusted by the people (and agents) that matter.**

THE BRAND AWARENESS AGENCY FOR LEADING AI COMPANIES

## Built for how brands are discovered today

### Public Relations

- Messaging
- Media relations
- Influencers / analysts relations
- Social media
- Speaking / awards programs
- Executive visibility
- Account-based PR
- Data storytelling

### SEO/GEO

- Audit and analysis
- Strategy
- Information Architecture
- On-page optimization
- Content creation
- Technical SEO/GEO
- Citation sourcing
- Reporting

### Paid Media

- Audit and analysis
- Strategy
- Audience creation
- Ad creative
- Campaign management
- Optimization
- Reporting

### Social Media

- Audit and analysis
- Strategy
- Content creation
- Corporate channels management
- Exec profile management
- Comment / response
- Reporting

## PR and marketing for AI companies in action

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**Reaching a Key Target Persona**\
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B2B, HR tech, PR](/content/case-studies/case-study-rippling-pr/index.html)

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**Emburse Builds Awareness with Executive Thought Leadership**\
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AI/ML, B2B, Fintech, SaaS, PR](/content/case-studies/fintech-pr-case-study/index.html)

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**Perceptyx Becomes an Authority on the Future of Work**\
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AI/ML, B2B, HR tech, SaaS, Services, PR](/content/case-studies/case-study-perceptyx-pr/index.html)

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**VMware sparks renewed product line interest with creative B2B social media campaign**\
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B2B, Infrastructure, SaaS, Organic Social](/content/case-studies/b2b-social-media-campaign-vmware/index.html)

[See more case studies](/content/case-studies/index.html)

## Metrics that matter

650% increase in sessions from AI search in 4 months

226% increase in organic search clicks in 12 months

825% growth in social interactions, and a 336% boost in clicks

#1 in SOV with articles in Forbes, BBC, Fox Business, Fast Company, Bloomberg

_Our Approach_

## Multiplier Marketing

Unlike siloed agencies, Firebrand's Multiplier Marketing approach delivers compound results amid rapid changes to buyer behavior and channel performance.

## Enhanced by AI Agents and Apps

### Scout

Competitive Intelligence

Scout monitors industry news, competitor activity, and market signals

### Jeeves

Meeting & Task Automation

Jeeves turns every meeting into immediate action — so nothing falls through the cracks

### Atlas

SEO Optimization

Atlas audits your web pages against keyword targets and makes technical recommendations

### Laurel

Awards Research & Tracking

Laurel finds industry awards and events and analyzes media outlets to discover opps

### Compass

Share of Voice Analysis

Analyzes media coverage, spot trends and track KPIs

### MediaKit

Online Spokesperson Profiles

Provides rich, multimedia intros for media and podcast pitching

### Blueprint

SEO Keyword Tracker

Easily assigns keywords across the information architecture

### Flightdeck

Agency Operations

Streamlines ops from capacity management to financials

## See our latest advice and best-practices

## So, You Want to Pitch an AI Story

[By Chloe Wallach](/content/author/chloe-wallach-3/index.html) | September 9, 2026

How do you stand out in a competitive field when pitching an AI story? Here are some tips to help cut through.

[Read More](/content/2026/09/so-you-want-to-pitch-an-ai-story/index.html)

## Surviving Google Spam Updates in the AI Age

[By Alastair Nee](/content/author/alastairn/index.html) | September 2, 2026

Google shipped three spam updates in 2026, and your content could be a liability. Here's what's actually at risk, and how to keep scaling your content safely.

[Read More](/content/2026/09/surviving-google-spam-updates-in-the-age-of-ai/index.html)

## Can you outsource GEO content to AI?

[By Shane Jordan](/content/author/shanej/index.html) | August 27, 2026

An AI content platform can scale your production, but still needs an experienced marketer at the wheel.

[Read More](/content/2026/08/can-you-outsource-geo-content-to-ai/index.html)

## In their words

“Firebrand’s content team consistently nails our executive leadership team’s voice. The consistent and skillful nature of Firebrand’s media insights and relationships has increased our reputation with finance writers at national outlets Emburse had not previously worked with.”

_Tim Wheatcroft_

_Senior Director of Corporate Communications, Emburse_

“Firebrand’s forward-thinking approach to using Google Ads for B2B has not only helped us to grow brand awareness and drive more leads, but helped us to hone in on generating more high quality leads – especially through remarketing ad campaigns.”

_Julia Angell_ _Senior Director of Marketing, ScyllaDB_

“I'm a big fan of this team. They do excellent work from content, to campaigns, to earned media. Solid, solid team at Firebrand.”

_Clinton Bonner_ _VP of Marketing, Launch by NTT DATA_

“Firebrand was right in the trenches with us, giving counsel, driving the PR program and bringing us opps. We were soon able to punch above our weight positioning alongside unicorn competitors. Can’t ask for more than that.”

_Adam Harris_

_CMO, Copper Banking_

“Our brand presence across Google and newer AI search platforms was lacking for high intent, commercial queries and prompts until Firebrand was able to identify several strategies that substantially increased our rankings, mentions, and citations.”

_Nicole Balsamo_

_Head of Marketing at Outset_

“Firebrand has been a strong strategic content partner over the years and we’re seeing tangible marketing success as a result of our close collaboration. The team brings great ideas forward and has become, in essence, an extension of the Marketing organization that continues to demystify key topics in cybersecurity with a goal to make the internet safer for individuals and businesses alike.”

_Abby Guha_

_Senior Vice President, Product & Customer Marketing, Yubico_

“Many PR firms claim to be integrated marketing and PR firms but rarely live up to that claim. Firebrand defines integrated PR and marketing with competencies that span PR, web content, search marketing and optimization, and social media.”

_Chandra Sekar_

_CMO, AppOmni_

**Ready to build your awareness engine?**

[Contact](/content/contact/index.html)