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Grab journalists’ attention, skyrocket your awareness, and grow your brand affinity with our advanced guide to data-driven storytelling. Learn why today’s best PR strategies lead with data, discover how to make your brand’s point of view more relevant and authoritative, and get a six-step action plan to maximize your results.

Most startups are missing out on data’s full potential. Discover how to use it to tell stories that the media — and your target audience — will truly care about. Get a blueprint to become the narrator of your market’s most thoughtful and thought-provoking stories.

What’s inside

There’s always an audience for new insights. We’ll show you how to take full advantage of opportunities like newsjacking and trendspotting and give you a six-step action plan to develop realistic goals, the highest-quality data, and the most interesting narrative.

About the Author

Ian Lipner, Senior Vice President PR & Content

Ian Lipner is a senior communications leader with deep experience in B2B and B2G tech. A SVP at Firebrand, Ian is focused on strategy, messaging and positioning, and media and content strategy.