Brand Awareness Agency for B2B Tech and AI Companies
Awareness where it counts
We make AI companies visible across media, search and AI
Other agencies run campaigns. We build an awareness engine that gets you seen, found and trusted by the people (and agents) that matter.
THE BRAND AWARENESS AGENCY FOR LEADING AI COMPANIES
Built for how brands are discovered today
Public Relations
- Messaging
- Media relations
- Influencers / analysts relations
- Social media
- Speaking / awards programs
- Executive visibility
- Account-based PR
- Data storytelling
SEO/GEO
- Audit and analysis
- Strategy
- Information Architecture
- On-page optimization
- Content creation
- Technical SEO/GEO
- Citation sourcing
- Reporting
Paid Media
- Audit and analysis
- Strategy
- Audience creation
- Ad creative
- Campaign management
- Optimization
- Reporting
Social Media
- Audit and analysis
- Strategy
- Content creation
- Corporate channels management
- Exec profile management
- Comment / response
- Reporting
PR and marketing for AI companies in action
Reaching a Key Target Persona
B2B, HR tech, PR](/content/case-studies/case-study-rippling-pr/index.html)
Emburse Builds Awareness with Executive Thought Leadership
AI/ML, B2B, Fintech, SaaS, PR](/content/case-studies/fintech-pr-case-study/index.html)
Perceptyx Becomes an Authority on the Future of Work
AI/ML, B2B, HR tech, SaaS, Services, PR](/content/case-studies/case-study-perceptyx-pr/index.html)
VMware sparks renewed product line interest with creative B2B social media campaign
B2B, Infrastructure, SaaS, Organic Social](/content/case-studies/b2b-social-media-campaign-vmware/index.html)
Metrics that matter
650% increase in sessions from AI search in 4 months
226% increase in organic search clicks in 12 months
825% growth in social interactions, and a 336% boost in clicks
#1 in SOV with articles in Forbes, BBC, Fox Business, Fast Company, Bloomberg
Our Approach
Multiplier Marketing
Unlike siloed agencies, Firebrand's Multiplier Marketing approach delivers compound results amid rapid changes to buyer behavior and channel performance.
Enhanced by AI Agents and Apps
Scout
Competitive Intelligence
Scout monitors industry news, competitor activity, and market signals
Jeeves
Meeting & Task Automation
Jeeves turns every meeting into immediate action — so nothing falls through the cracks
Atlas
SEO Optimization
Atlas audits your web pages against keyword targets and makes technical recommendations
Laurel
Awards Research & Tracking
Laurel finds industry awards and events and analyzes media outlets to discover opps
Compass
Share of Voice Analysis
Analyzes media coverage, spot trends and track KPIs
MediaKit
Online Spokesperson Profiles
Provides rich, multimedia intros for media and podcast pitching
Blueprint
SEO Keyword Tracker
Easily assigns keywords across the information architecture
Flightdeck
Agency Operations
Streamlines ops from capacity management to financials
See our latest advice and best-practices
So, You Want to Pitch an AI Story
By Chloe Wallach | September 9, 2026
How do you stand out in a competitive field when pitching an AI story? Here are some tips to help cut through.
Surviving Google Spam Updates in the AI Age
By Alastair Nee | September 2, 2026
Google shipped three spam updates in 2026, and your content could be a liability. Here's what's actually at risk, and how to keep scaling your content safely.
Can you outsource GEO content to AI?
By Shane Jordan | August 27, 2026
An AI content platform can scale your production, but still needs an experienced marketer at the wheel.
In their words
“Firebrand’s content team consistently nails our executive leadership team’s voice. The consistent and skillful nature of Firebrand’s media insights and relationships has increased our reputation with finance writers at national outlets Emburse had not previously worked with.”
Tim Wheatcroft
Senior Director of Corporate Communications, Emburse
“Firebrand’s forward-thinking approach to using Google Ads for B2B has not only helped us to grow brand awareness and drive more leads, but helped us to hone in on generating more high quality leads – especially through remarketing ad campaigns.”
Julia Angell Senior Director of Marketing, ScyllaDB
“I’m a big fan of this team. They do excellent work from content, to campaigns, to earned media. Solid, solid team at Firebrand.”
Clinton Bonner VP of Marketing, Launch by NTT DATA
“Firebrand was right in the trenches with us, giving counsel, driving the PR program and bringing us opps. We were soon able to punch above our weight positioning alongside unicorn competitors. Can’t ask for more than that.”
Adam Harris
CMO, Copper Banking
“Our brand presence across Google and newer AI search platforms was lacking for high intent, commercial queries and prompts until Firebrand was able to identify several strategies that substantially increased our rankings, mentions, and citations”
Nicole Balsamo
Head of Marketing at Outset
“Firebrand has been a strong strategic content partner over the years and we’re seeing tangible marketing success as a result of our close collaboration. The team brings great ideas forward and has become, in essence, an extension of the Marketing organization that continues to demystify key topics in cybersecurity with a goal to make the internet safer for individuals and businesses alike.”
Abby Guha
Senior Vice President, Product & Customer Marketing, Yubico
“Many PR firms claim to be integrated marketing and PR firms but rarely live up to that claim. Firebrand defines integrated PR and marketing with competencies that span PR, web content, search marketing and optimization, and social media.”
Chandra Sekar
CMO, AppOmni
Ready to build your awareness engine?