PPC Archives - Firebrand Communications

Reddit Ads Best Practices for B2B: What’s Working in 2026

by Arman Khayyat | Aug 5, 2026 | AI Tools, Blog, Digital Marketing, Marketing, PPC

Firebrand loves Reddit (if you can’t tell)! In the past, we have covered Reddit Ads for B2B, from why the platform works so well for niche technical audiences to how it fits into a broader B2B strategy alongside GEO and organic. This post builds on those concepts....

Keys to Success with Google Ads Performance Max for B2B

by Alastair Nee | Jul 29, 2026 | Blog, Digital Marketing, Marketing, PPC

Google Ads Performance Max campaigns launched back in 2021 as an ecommerce-first format billed as a replacement for Google’s Smart Shopping Campaigns. The algorithm that powers Performance Max is effective, but it has an important limitation: it needs a high volume of...

How PPC Works for B2B – Building Lead Gen Through Awareness

by Patrick Brady | Jun 17, 2026 | Blog, Digital Marketing, Marketing, PPC

Here’s a familiar story: a fast-growing B2B company comes under revenue pressure and decides it’s time to prioritize leads at all cost. They take the “logical” step and pull every dollar from anything that doesn’t directly produce an MQL. After all, why spend...

Brand Awareness Advertising for B2B: Playing the Smartest Long Game for Your Brand

by Alastair Nee | Jun 3, 2026 | Blog, Digital Marketing, Marketing, PPC

The B2B buyer’s shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human...

Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy

by Patrick Brady | May 6, 2026 | Blog, Digital Marketing, Marketing, PPC

If you’re running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It’s one of...

Google Ads AI Features Explained: What B2B Marketers Need to Know in 2026

by Patrick Brady | Apr 8, 2026 | Blog, Digital Marketing, Marketing, PPC

After getting caught flat-footed by ChatGPT and others, Google closed the AI gap in 2025 and has now turned its attention to commercializing its LLM products and tools. While some of these capabilities have existed in other platforms and partner solutions, Google Ads...