AI Tools Archives - Firebrand Communications

The VP Doesn’t Care About Your Inference Speed

by Morgan McLintic | Aug 12, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR

You’ve built a technical edge. Faster inference, fine-tuned model weights, proprietary training data that took two years to assemble. And the buying committee can’t see any of it. Not because you’re hiding it. They just can’t evaluate it...

Reddit Ads Best Practices for B2B: What’s Working in 2026

by Arman Khayyat | Aug 5, 2026 | AI Tools, Blog, Digital Marketing, Marketing, PPC

Firebrand loves Reddit (if you can’t tell)! In the past, we have covered Reddit Ads for B2B, from why the platform works so well for niche technical audiences to how it fits into a broader B2B strategy alongside GEO and organic. This post builds on those concepts....

AI Design Tools I Actually Use as a Marketing Designer

by Meghan Jordan | Jul 22, 2026 | AI Tools, Blog, Design, Marketing

As a designer at a marketing agency, I wear a lot of hats. Strategy, production, web, video, social, brand. It all lands on my desk. What AI has given me isn’t a replacement for any of that. It’s a roster of specialists I can call on depending on the job....

Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness

by Morgan McLintic | Jul 15, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR

Your brand budget is usually the first thing that gets cut. Not because it doesn’t work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should...

How AI Visibility is Becoming a Board-Level Metric

by Arman Khayyat | Jul 1, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO

At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT? What does AI say about us? Are our competitors appearing more than we are? If it hasn’t happened yet, it will. AI visibility represents...

The Great GEO Debate: Is this just SEO or is it More?

by Arman Khayyat | May 20, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO

There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name. The practitioners who say GEO is mostly rebranded SEO are not wrong:...