Blog Archives - Firebrand Communications

So, You Want to Pitch an AI Story

by Chloe Wallach | Sep 9, 2026 | Blog, Public Relations

If you point a finger at any given company, they will claim to have an AI story worth telling. But that’s not always how journalists see it. In a world where journalists are flooded with constant pitches from companies claiming to have the next “revolutionary” or...

Surviving Google Spam Updates in the AI Age

by Alastair Nee | Sep 2, 2026 | Blog, Content, Digital Marketing, GEO, Marketing, SEO

It’s been a volatile year for Organic Search. Between new AI Search tactics, platforms, and constant model/algorithm updates, it’s impossible for the average marketing pro to keep up. Adding even more uncertainty to the equation, Google has rolled out three spam...

Can you outsource GEO content to AI?

by Shane Jordan | Aug 27, 2026 | Blog, Content, Digital Marketing, GEO, Marketing, SEO

Marketing teams are being asked to produce more content than ever. Budgets and headcount haven’t grown with the workload. AI search has added a whole new surface that needs its own content, optimization, and measurement. It’s easy to see why content creation platforms...

The VP Doesn’t Care About Your Inference Speed

by Morgan McLintic | Aug 12, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR

You’ve built a technical edge. Faster inference, fine-tuned model weights, proprietary training data that took two years to assemble. And the buying committee can’t see any of it. Not because you’re hiding it. They just can’t evaluate it...

Reddit Ads Best Practices for B2B: What’s Working in 2026

by Arman Khayyat | Aug 5, 2026 | AI Tools, Blog, Digital Marketing, Marketing, PPC

Firebrand loves Reddit (if you can’t tell)! In the past, we have covered Reddit Ads for B2B, from why the platform works so well for niche technical audiences to how it fits into a broader B2B strategy alongside GEO and organic. This post builds on those concepts....

Keys to Success with Google Ads Performance Max for B2B

by Alastair Nee | Jul 29, 2026 | Blog, Digital Marketing, Marketing, PPC

Google Ads Performance Max campaigns launched back in 2021 as an ecommerce-first format billed as a replacement for Google’s Smart Shopping Campaigns. The algorithm that powers Performance Max is effective, but it has an important limitation: it needs a high volume of...